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The European Ombudsman's visual identity

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The European Ombudsman's visual identity

On 27 September 2010, the European Ombudsman's new visual identity was launched.

Our logo is the visual symbol that is designed to reach out to wide audiences whilst representing our organisation's identity and values. The bespoke logo aims to be engaging, appropriate and memorable.

The blue and yellow colours are a reminder of the European flag, which corresponds to the geographical boundaries within which we operate. The circular shape represents unity and consensus.

Within this circle, bidirectional arrows represent exchange and dialogue, which are key features of the European Ombudsman's methodology. The design of the layered arrows creates an equals sign, symbolising equality and fairness.

The logo is created to be adaptable to many uses and contexts, and to convey a dynamic and positive presence wherever it is found.

The European Ombudsman's visual identity was designed by Studio Apeloig (http://www.apeloig.com), following a public procurement procedure launched in 2008. Philippe Apeloig, the head of the Studio, is a former Artistic Director of the Louvre Museum and the recipient of the 2009 Overall Award from the International Society of Typographic Designers.